Heba Adkins, MPA, CMPE

Heba Adkins

An enterprising and innovative healthcare business strategist with a 25+ year career in key leadership roles, Heba Adkins has earned a reputation for overcoming the challenging obstacles to growth and development impacting healthcare organizations. Heba has recently shifted her career focus to healthcare business consultancy, leveraging her vast industry expertise and talents for driving business and quality initiatives in mission-critical areas such as operational turnarounds, change management, culture change, leadership development, technology optimization, and facilities planning. She has recently joined WLH and will lead the Health Care consulting practice.

Through consultancy, Heba has assisted companies in developing growth strategy, improving financial performance, strengthening operations, enhancing competitive position, and optimizing organizational alignment. She has guided organizations through planning and execution of strategic business plans in tandem with executive decision makers to assist organizations with business/practice development, acquisition goals, healthcare IT application development and implementation, and leadership training and coaching. Her client engagements include Multi-Hospital Integrated Delivery Systems, privately owned physician practices in multiple phases of maturation, and Healthcare IT start-ups.

Throughout her career, Heba has faced risk head on and challenged the status quo to develop strategies for transformational improvements in operational efficiency, quality patient care, and cost containment that boosted both revenues and shareholder value. Leveraging a strong vision and direction, she secures shareholder sponsorship, makes the bold decisions to move business forward, and mobilizes interdisciplinary healthcare teams to deliver key initiatives. These attributes, coupled with Heba’s deep commitment, respect for people at all levels, and ability to instill accountability, loyalty, and collaboration, have helped these organizations to the next level of success, especially implementing large-scale change initiatives.

During her tenures as CEO of multiple organizations, Heba has been the driving force behind creating and elevating brands that differentiated her organizations and positioned them as Community leaders and beacons of excellence in their specialties.

Heba is a Certified Medical Practice Executive, holds an MPA, with a concentration in Healthcare Finance from New York University and a BA from Virginia Tech.