BLENDED LEARNING SUITE

Enhancing Business Acumen and Account Management

A comprehensive and customized blended learning solution that enhances learners’ critical thinking, business acumen, and account management skills to compete and identify opportunities.

Like a university, you can choose one topic or an entire learning journey. All programs are competency-based and build fundamental skills.

Learn about Our Flexible Approach

OUR CURRICULUM

BUILDING SKILLS TO WIN

Now, more than ever, strong business acumen and an account management mindset are essential to understanding today’s marketplace and customers’ operational, clinical, and business needs.  We work with clients to build a custom learning journey for different customer-facing roles from a combination of our blended learning solutions.

Our offerings include:

Business Acumen & Account Management:

  • Healthcare Ecosystem Marketplace Analysis
  • Account Profiling: Putting the Puzzle Together
  • Identifying and Understanding Stakeholders
  • Account Planning: Turning Insights into Action
  • Conducting Account Business Reviews
  • P.L.A.N.™ for Results – Territory/Geography Planning
  • Business Acumen for the Pharmaceutical Industry
  • Understanding Integrated Delivery Networks

Specialized Offerings: 

  • Becoming a Trusted Advisor
  • Breakthrough Thinking™ – Problem Solving and Decision Making
  • Building Empathetic Engagement Customer Strategies
  • Execution Excellence and a Culture of Accountability
  • Leading Collaborative Matrix Teams: The 3C’s of Collaboration, Coordination, and Communication
  • W.R.I.T.E. it Right™ Compliant Communications

Marketplace Knowledge: 

  • Key Trends Impacting the Business of Oncology
  • Business of Oncology:  Business Models and Staffing

TARGET AUDIENCE

MEETING ROLE-SPECIFIC NEEDS

Our blended learning solutions and tools are customized for various customer-facing roles and functions.  We partner with leadership and L&D professionals to design specific learning journeys for:

  • Sales & Sales Leadership
  • Key Account Managers/Directors
  • Cross-functional Account Teams
  • Market Access
  • Health Systems Teams
  • Reimbursement Specialists
  • Field Medical & HEOR
LIVE SIMULATIONS

ACTIVATING ACCOUNT MANAGEMENT KNOWLEDGE & SKILLS

This impactful approach to driving the application of skills, knowledge, processes, and tactics replicates marketplace reality and the common voice of the customer to challenge teams’ strategic thinking and problem-solving skills!

Our solution includes a modular design that leverages a blended learning approach with elements such as:  eLearning activities and custom classroom modules (using Interactive Learning Maps, Competitive Sales Simulations, and E-Tools) to drive application and meet defined learning objectives.

 


LEARNING STRATEGY AND CONSULTING SERVICES

TRANSLATE YOUR VISION INTO REALITY

Given the vast amount of change, many companies are redesigning their go-to-market strategy.  We realize each client may be in a different stage of evolution.

If you need support building out your account or geography planning process and tools, WLH can help.

Explore how WLH has helped others here.

Our Blended Learning Solutions Include: