Life Science companies can no longer rely on the one-to-one sales representative to physician model to drive growth. Various stakeholders across large and complex healthcare delivery systems and payers are making decisions which influence treatment options. “The healthcare environment is becoming increasingly more complex with many different stakeholders. We need Account Managers who can navigate […]
Change is the new constant Leaders from all types of organizations recognize the importance of being change-agile. This white paper is based on research validated through more than twenty-five years of experience working with hundreds of clients, large and small, across various business sectors. The principal focus addresses two of the primary needs associated with […]
Pharmaceutical sales force leaders currently face a variety of challenges There is ongoing competition from other companies, increased competition from generic drugs, and a changing healthcare environment. There have also been reductions in the number of sales representatives at many pharmaceutical companies and rumors of their eventual replacement by peer to peer selling.